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PR First Surprise of Star Trek Into Darkness App in 2nd Quarter of Super Bowl

Paramount Home Entertainment



A first of its kind application, based on J.J. Abrams' upcoming Paramount Pictures film, is now available to download for free from the App Store and Google Play. Users who have the app will have unprecedented access to all STAR TREK content, as well as the opportunity to participate in missions and win valuable prizes.

FOR IMMEDIATE RELEASE

"STAR TREK INTO DARKNESS" FIRST OF ITS KIND APP AVAILABLE FOR FREE FROM THE
APP STORE AND GOOGLE PLAY

FIRST SURPRISE UNLOCKED DURING THE SECOND QUARTER OF THE BIG GAME FEBRUARY 3RD

HOLLYWOOD, CA (January 31, 2013) - "STAR TREK INTO DARKNESS" first of its kind application, based on J.J. Abrams' upcoming Paramount Pictures film, is now available to download for free from the App Store and Google Play. Users who have the app will have unprecedented access to all STAR TREK content, as well as the opportunity to participate in missions and win valuable prizes.

Utilizing the latest technologies from Qualcomm Incorporated, such as Qualcomm Labs' Gimbal(TM) platform and Qualcomm Vuforia(TM) augmented reality platform, the app will allow users to delve deeper into the Star Trek universe by interacting directly with materials from the eagerly awaited film to unlock additional content and experiences. The users collect points, see content, and work their way through the Star Trek Academy.

stdevice.png

The app was first announced on January 7th, 2013 at the Consumer Electronic Show, during Qualcomm's Chairman and CEO Dr. Paul E. Jacobs' keynote address demonstrating the ability to "harness the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film's story and world."

To download the app, visit www.StarTrekMovie.com/StarTrekApp

Highlights of the "STAR TREK INTO DARKNESS" app include:

* A geofencing function for location-based experiences such as encouraging viewers to go to the movies;

* An audio scan function that can be turned on to automatically recognize and reward users for watching "STAR TREK INTO DARKNESS" content on TV and other media;

* An image scan function that enables users to interact with images printed or viewable in the real world;

* New "STAR TREK INTO DARKNESS" content, such as videos, images and wallpapers delivered directly to users' mobile devices;

* Exclusive opportunities and special offers only available to app users.

"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and Paul Schwake are the executive producers.

"STAR TREK INTO DARKNESS" opens in theaters everywhere May 17th, 2013.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Google Play is a trademark of Google Inc.

Paramount Home Entertainment

February 3, 2013, 11:53 am - PR
Keywords: sci-fi





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