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PR Nova Sciencenow: How Smart Can We Get? on DVD Feb 26

PBS Distribution

How do you get a genius brain? Is it all in your DNA? Or is it hard work? Is it possible that everyone's brain has untapped genius - just waiting for the right circumstances so it can be unleashed? Watch as host David Pogue (popular technology reporter for The New York Times) meets people stretching the boundaries of what the human mind can do.

Nova Sciencenow: How Smart Can We Get?


Click Here to View a Preview of this Program

Available on DVD from PBS Distribution February 26th

The Sixth Season of NOVA scienceNOW, the Critically Acclaimed Science Magazine Series, is Hosted by David Pogue from The New York Times


Arlington, Va. - January, 2013 - PBS Distribution today announced it will release Nova Sciencenow: How Smart Can We Get? on DVD. How do you get a genius brain? Is it all in your DNA? Or is it hard work? Is it possible that everyone's brain has untapped genius - just waiting for the right circumstances so it can be unleashed? Watch as host David Pogue (popular technology reporter for The New York Times) meets people stretching the boundaries of what the human mind can do.

How Smart Can We Get? will be available on February 26, 2013. The DVD has a 60 minute run time and an SRP of $24.99. This episode of NOVA scienceNOW features the four intriguing stories detailed below.

How does the anatomy of David Pogue's brain measure up to one of the greatest brains of all time? With access to rare medical slides and photographs of Einstein's brain, researchers seek out the biological roots of his genius.

Is intelligence in your DNA? Or is it the product of simple practice and memory tricks? We meet scientists who are searching for the biological source of the slippery thing we call intelligence. With the latest imaging techniques, we peer inside David's mind as we map the complex neural networks that are the key to intelligence.

In the year 5527, what day of the week will May 1st fall on? Can't say? Try asking George Widener, and he'll immediately inform you that it's a Sunday. (And he's right.) George is a calendar-calculating savant, possessing this amazing gift since childhood. What's going on? David meets with savants and the scientists studying them in an effort to unlock one of the biggest mysteries in neuroscience.

Whether taking the SAT, or trying to make a crucial putt on the golf green, almost everyone has choked when stress is high. Sian Beilock, cognitive psychologist and (choke-prone) competitive athlete, is discovering what happens in the brain when you choke - and how you can overcome this fear.

About David Pogue
Perhaps best known as the weekly technology columnist for The New York Times, David Pogue also writes a monthly column for Scientific American. In addition, he is an Emmy Award•winning tech correspondent for CBS News, and his trademark comic tech videos appear each week on CNBC. Pogue's Twitter followers number more than 1.4 million.

With more than three million books in print, Pogue is also one of the world's best-selling how-to authors. He has written or co-written seven books in the For Dummies series (including Macs, Magic, Opera and Classical Music); in 1999, he launched his own series of complete, funny computer books called the Missing Manual series, which now includes 120 titles.

Pogue graduated summa cum laude from Yale in 1985, with distinction in music, and he spent 10 years conducting and arranging Broadway musicals in New York. He has won an Emmy, a Loeb award for journalism and an honorary doctorate in music. He has also been profiled on "48 Hours" and "60 Minutes."

About NOVA scienceNOW
David Pogue, popular technology reporter for The New York Times, is the new host of the critically acclaimed science magazine series, beginning with the launch of Season 6 on PBS October 10, 2012. Featuring four stories in each themed episode, the new season of NOVA scienceNOW will again tackle an array of thought provoking topics on people's minds, such as "How Smart Can We Get?" - in which Pogue finds out how the anatomy of his brain measures up to Albert Einstein's "What Are Animals Thinking?" - when the tech savvy host races against homing pigeons without the aid of his iPhone's GPS and "Can Science Stop Crime?" - in which Pogue tries to outsmart computerized lie detectors.

Other stories will follow Pogue as he discovers how much Neanderthal DNA he's carrying, meets the inventors and engineers working to create mind reading machines and thought controlled video games, ventures into secret labs and kitchens to uncover the hidden truths behind the mouthwatering flavors and textures we take for granted each day, and much more.

Following the weekly NOVA broadcast on Wednesday nights, the NOVA scienceNOW series will create a block of primetime science programming for viewers this fall on Wednesday nights from 9-11pm ET/PT on PBS.

About PBS Distribution
PBS Distribution is the leading media distributor for the public television community, both domestically and internationally. Jointly owned by PBS (Arlington, VA) and WGBH (Boston, MA), PBS Distribution extends the reach of public television programs beyond broadcast while generating revenue for the public television system and our production partners.

PBS Distribution offers a diverse range of programming to our customers, including Ken Burns's films (Prohibition, The National Parks, The War, Baseball, Jazz), documentaries from award-winning series NOVA (The Elegant Universe, Origins), FRONTLINE (God in America, Bush's War, Growing Up Online), and American Experience (Freedom Riders, We Shall Remain), dramas from Masterpiece (Downton Abbey, Jane Eyre, Inspector Lewis), films from independent producers (The Buddha, The Story of India, Carrier, Journey into Buddhism, I.O.U.S.A.), and popular children's programming from Dinosaur Train, Super Why!, WordGirl, Cyberchase, Martha Speaks, and Arthur. As a multi-channel distributor, PBS Distribution pursues wholesale/retail sales, consumer and educational sales through PBS- branded catalogs and online shops, and international broadcast and video sales. PBS Distribution is also a leader in offering programming through digital platforms including the internet, mobile, and web-connected television.

Nova Sciencenow: How Smart Can We Get?
Street Date: February 26, 2013
Genre: Science
Run Time: 60 Minutes
SRP: $24.99
Format: DVD

PBS Distribution

February 20, 2013, 8:12 am - PR
Keywords: documentary

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