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PR HeForShe Campaign Features Star-Studded Cannes Conversation

UN Women



Leading entertainment journal Variety has partnered with UN Women’s HeForShe campaign to host a landmark event on the subject of gender equality within the film industry. Taking place on Saturday 16 May, speakers include Academy Award-nominated actress and producer Salma Hayek, Bollywood star Aishwarya Rai Bachchan, and actress Parker Posey.

Academy Award(R)-nominated Salma Hayek said, "The only value that we bring to the movies is being seen as a sexual object. This is the female value of the film. The only kind of film women make more money than men in is the porn industry."

Variety and UN Women's HeForShe Campaign Partner for Star-Studded Cannes Conversation

Salma Hayek, Aishwarya Rai Bachchan, Parker Posey and Others to Participate

(Cannes, 15 May) Leading entertainment journal Variety has partnered with UN Women's HeForShe campaign to host a landmark event on the subject of gender equality within the film industry. Taking place on Saturday 16 May, speakers include Academy Award(R)-nominated actress and producer Salma Hayek (FRIDA), Bollywood star Aishwarya Rai Bachchan (JAZBAA), and actress Parker Posey (IRRATIONAL MAN).

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CANNES, FRANCE - MAY 16: (L-R) Senior Advisor to Under Secretary-General UN Women Elizabeth Nyamayaro, actors Salma Hayek and Parker Posey, producers Elizabeth Karlsen and Christine Vachon, actress Aishwarya Rai Bachchan and Variety Co-Editor-In-Chief Claudia Eller onstage during the Variety and UN Women's panel discussion on gender equality at 68th Cannes Film Festival at Radisson Blu on May 16, 2015 in Cannes, France. (Photo by Andreas Rentz/Getty Images for Variety)


Taking place at the Radisson Blu, the actresses will be joined by award-winning filmmakers Christine Vachon and Elizabeth Karlsen, producers of the much-anticipated film CAROL, which will make its world premiere at the 2015 Cannes Film Festival. The discussion will be moderated by Variety's Co-Editor-In-Chief, Claudia Eller and UN Women's Elizabeth Nyamayaro.

Variety Publisher, Michelle Sobrino commented: "The issue of gender equality within our industry has rarely been in greater need of frank and open discussion. We're proud to partner with UN Women and to welcome some of the industry's leading creative voices to impart their experiences and insights on this imperative issue."

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CANNES, FRANCE - MAY 16: Actors Salma Hayek (L) and Aishwarya Rai Bachchan onstage during the Variety and UN Women's panel discussion on gender equality at 68th Cannes Film Festival at Radisson Blu on May 16, 2015 in Cannes, France. (Photo by Andreas Rentz/Getty Images for Variety)


"Following the launch of last year's Emma Watson-fronted HeForShe campaign, the empowerment of women within the film space has been under a greater spotlight than ever before," emphasized Ms. Nyamayaro, Senior Advisor to UN Women's Executive Director. "Our partnership with Variety in this initiative keeps the momentum rolling, and offers a platform for some of cinema's leading female film-makers and performers to have their say at the industry's most prestigious festival."

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CANNES, FRANCE - MAY 16: Actress Parker Posey onstage during the Variety and UN Women's panel discussion on gender equality at 68th Cannes Film Festival at Radisson Blu on May 16, 2015 in Cannes, France. (Photo by Andreas Rentz/Getty Images for Variety)


The charity sponsor is Frederique Constant, a Swiss watch Manufacturer from Geneva, Switzerland. As a brand, Frederique Constant has already created a legacy for supporting charities, and looks forward to gifting a beautiful lady timepiece, which will be auctioned after the event for the benefit of UN Women.

UN Women's Elizabeth Nyamayaro said, "Females comprise of just 12% of protagonists in the top grossing films of 2014, and often women in lead roles play the part of either the girlfriend, wife, mother, and of course the princess. In addition, they are often portrayed over-sexualized and twice more times likely to be shown nude compared to men. This is according to the gender study of the first of its kind done by the Geena Davis Institution for Gender and Media, which UN Women supports."

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CANNES, FRANCE - MAY 16: Variety magazine on display are seen during the Variety and UN Women's panel discussion on gender equality at 68th Cannes Film Festival at Radisson Blu on May 16, 2015 in Cannes, France. (Photo by Tristan Fewings/Getty Images for Variety)


Find out more on social media with the hashtag #HeForShe or by searching @HeForShe on Twitter, Instagram and Facebook.


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About Variety
Variety and Variety.com provide the industry with the most comprehensive coverage of motion pictures, television and the digital space. With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of the entertainment business with a technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry. The Variety Group - Variety, Variety.com, Variety Insight, LA 411, NY 411 - is owned by Variety Media, LLC, a division of Penske Media Corporation.


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About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to implement these standards. It stands behind women's equal participation in all aspects of life, focusing on five priority areas: increasing women's leadership and participation; ending violence against women; engaging women in all aspects of peace and security processes; enhancing women's economic empowerment; and making gender equality central to national development planning and budgeting. UN Women also coordinates and promotes the UN system's work in advancing gender equality.

UN Women

May 17, 2015, 12:20 pm - PR
Keywords: movies, cannes





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