PR: Pom Wonderful Presents: The Greatest Movie Ever Sold on DVD & Blu-ray Aug 23

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Release Date: July 5, 2011, 11:20 am
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He's Not Selling Out, He's Buying In: Funny and fresh, the film explores the world of product placement, marketing and advertising and was fully financed by product placement, which has been integrated into the picture.

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FOR IMMEDIATE RELEASE

Even more amusing than SUPER SIZE ME - Stephen Holden, The New York Times.

Winning, amusing and very funny! – Claudia Puig, USA Today

He's Not Selling Out, He's Buying In

Pom Wonderful Presents: The Greatest Movie Ever Sold

From Academy Award® Nominee Morgan Spurlock Comes the Hilarious Peek Into the World of Product Placement, Debuting on Blu-ray™ and DVD August 23rd



CULVER CITY, CALIF. (June 30, 2011) – From boundary-pushing Academy Award® nominee Morgan Spurlock (Best Feature Documentary, Super Size Me, 2005) comes the documentary Pom Wonderful Presents: The Greatest Movie Ever Sold, debuting on Blu-ray™ and DVD August 23rd from Sony Pictures Home Entertainment. Funny and fresh, the film explores the world of product placement, marketing and advertising and was fully financed by product placement, which has been integrated into the picture. Pom Wonderful Presents: The Greatest Movie Ever Sold will be available on Blu-ray for $35.99 SRP and on DVD for $30.99 SRP.

SYNOPSIS:
We live in an age where it's tough even to walk down the street without someone trying to sell you something. It's at the point where practically the entire American experience is brought to us by some corporation. Utilizing cutting edge tools of comic exploration and total self exploitation, Spurlock dissects the world of advertising and marketing by using his personal integrity as currency to sell out to the highest bidder. Scathingly funny, subversive, and deceptively smart, The Greatest Movie Ever Sold shines the definitive light on our branded future as Spurlock attempts to create the Iron Man of documentaries, the first ever docbuster! He may very well have succeeded.

Directed by Morgan Spurlock and written by Spurlock and Jeremy Chilnick, Pom Wonderful Presents: The Greatest Movie Ever Sold was produced by Keith Calder, Jeremy Chilnick, Abbie Hurewitz, Morgan Spurlock and Jessica Wu.

Blu-ray and DVD Bonus Features Include:
* Commentary by Director Morgan Spurlock, Producer Jeremy Chilnick, Cinematographer Daniel Marracino and Editor Tom Vogt
* Workin' Nine to Five (AM): POM Behind-the-Scenes Featurette
* Five Deleted Scenes
* The Greatest Vacation Destination: Aruba
* My Favorite Commercial: A Montage
* Ralph Nadar: Words of Wisdom
* Softer Is Louder: Frank Luntz
* Delving into the Consumer Unconscious: ZMET Extended
* Five Commercials:
* Alternate Pom Wonderful Commercial
* The Greatest Airline You'll Ever Fly: Jet Blue In-Flight
* JetBlue Commerical
* Hyatt Commercial
* The Greatest Hotel You'll Ever Experience: Hyatt Welcome

Pom Wonderful Presents: The Greatest Movie Ever Sold has a runtime of approximately 88 minutes and is rated PG-13 for some language and sexual material.

"Academy Award®" is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences.

BD Catalog #: 38435
DVD Catalog #: 38438
BD UPC Code: 0-43396-38435-4
DVD UPC Code: 0-43396-38438-5
BD Order Date: 7/21/11
DVD Order Date: 7/21/11
BD SLP: $35.99
DVD SLP: $30.99



About Sony Pictures Home Entertainment
Sony Pictures Home Entertainment is a Sony Pictures Entertainment (SPE) company. SPE is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

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News Editor July 5, 2011, 11:20 am